Saturday, March 17, 2012

The Inverted Bike Shop

The Inverted Bike Shop from Show Love on Vimeo.

The Inverted Bike Shop chronicles the rise of 718 Cyclery, a bike shop in the Brooklyn. Their approach is unique in that they involve the customer in every step of the process from choosing the right parts for the new bike to actually building it is a collaborative process and one that shows how the personal touch is still important...

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